Social Media Committee

The Social Media Committee creates and implements a plan to promote the Santa Fe Studio Tour across social media platforms.

Committee Size

  • 1 Lead plus 6 volunteers

Social Media Plans

  • Establish budget with Treasurer for Board approval
  • Develop annual campaign for Facebook, Instagram, and Twitter (activity escalates 3 months prior to Tour)
    • Review & update content requirements for regular postings
    • Work with the Board to develop timing of informational postings, e.g., Preview Gallery times, etc.
    • Work with the Website Committee Chair to coordinate informational postings and links

Solicit Content

  • Update email requests for content & work with email admin to solicit content & images from artists
  • Place content from artists on DropBox

Volunteers  

  • Train & monitor volunteers’ posting activities according to plan

 Measure Success

  • Monitor public engagement and report to Board

Documentation

  • Document social media plans and public engagement & post to DropBox at the end of the year

Update (or create) ‘how to’ / handover documentation as needed; note ways to improve the process in the following year and post to DropBox at the end of the Tour.